OUR VALUES

Effective natural ingredients, derived from plants and super foods. Always.

If you have read Our Story, it will come to no surprise that this value is and will always remain at the top of our list. It will always be a core value we hold dear. We choose our ingredients based on natural science; based on it's essential fatty acid profile and based on the vitamin, mineral and antioxidant content it has, and their positive effects they have on the skin. Just as we understand which foods are good for you, we also know what is needed to nourish your skin, which ingredient will hydrate your skin, and what is needed to defend it from the daily environmental factors that plays a significant role in the decline of the skin's barrier function.  J Botanics will always use organic ingredients where possible and viable enough to make it affordable to our customers, and you will find that all our products are mostly organic. Rest assured we will never use parabens, petrochemicals (PEGs), SLS/SLES, DEA, formaldehyde, phthalates, artificial fragrance/parfum, alcohol (denat.alcohol, ethanol), silicones, propylene glycol and mineral oils. There are so many wonderful, safe and effective natural botanicals, packed with all the vitamins, minerals, essential fatty acids and antioxidants that your skin is crying out for. There is just no need for these synthetics to be in your skincare products. We have meticulously formulated each product, carefully selecting ingredients to ensure that each contains the vitamins, minerals, antioxidants and essential fatty acids needed to nourish your skin.

One size does not fit all

We know that the majority of us have specific skin needs and these should be addressed. The common phrase 'one size fits all', most certainly does not ring true when it comes to skincare.  When my ('J's' mum), normal (sometimes dry) skin became even drier and eczema prone, due to the lack of sleep and chronic stress I was going through during 'J's diagnosis and treatment, I got increasingly frustrated by not being able to find natural skincare that would solve my skin problem. I did not want a product for 'all skin types'; after all, I did not have a 'all types of skin'. My then sensitive skin looked dull and ageing, and I wanted a natural anti-ageing product that would also calm my sensitive skin. Do you have particularly oily skin? If you do, you need skincare that will primarily balances sebum production. Prone to breakouts or acne? If so, you must avoid ingredients that have high comedogenic rating. The higher the rating, the much  more likely it will block your pores and break you out even more. Over the past year, we have fine tuned our formulations, carefully selecting high acting natural plant botanicals that will take care of your skin needs. 

Clear and honest labelling. 100% transparency. Always.

All the frustrations we felt when searching for the right skincare for ourselves and our family were probably blessings in disguise. They have given us the deep rooted values that we now have and will continue to have. Therefore, when you buy a J Botanics product, this is what you can expect-

  • a list of ingredients that you will understand. Along the INCI names of the ingredients, which is a legal requirement, we  also state the name in good old fashioned English.

  • the product will clearly state the natural percentage of the product. The ingredients we use will always be 100% naturally derived and never made synthetically. Synthetics are chemical compounds that have been made in the laboratory and has no ties with nature whatsoever. Chemical compounds are either extracted from it's natural origin or is synthetically made. Ours will never contain compounds which are synthetically made, with no ties with the natural world. 

  • wherever possible, taking into consideration cost and if we can source it from a reliable supplier, we will always endeavour to use organic ingredients. As you will know, organic is more expensive. We do not want this to be a barrier for our customers to access NATURAL skincare. From the ingredients list you will be able to identify which ingredient is organic and which is not.  We are happy to state that the vast majority of our products are mostly organic, mainly the leave-on products. Please note that J Botanics itself does not have external organic certification, due to the shear cost of obtaining it, but our suppliers of that particular organic ingredient do.  We hope one day, J Botanics will be in the position to be able to seek external organic certification from The Soil Association. 

  • we will never make claims which are simply untrue. For example, we do not claim our face oils will deeply hydrate your skin. Face oils are emollients and occlusives, that is they will soften/moisturise dry skin and form a barrier on the surface of the skin to lock in moisture that is already in the skin. The most effective way to deeply hydrate your skin is by using a water based moisturisers/serums/creams/lotions which contains a humectant (a substance that can bind to water and draw it deeply into the skin). Examples of natural humectants are: hyaluronic acid, glycerin and panthenol. Using a moisturiser, coupled with an oil will hydrate, moisturise and lock in moisture. 

Vegan friendly, 

never tested on animal and ethically sourced ingredients.

The legislation on cosmetic animal testing in the UK and across EU is very clear. It is banned. This is a value J Botanics completely agree with. Although we sisters are not vegan ourselves, when we first started developing our skincare range, we made the conscious decision to only use vegan friendly ingredients. For example, we source vegan alternatives to commonly used ingredients such as beeswax. We take a very important interest in where we source our ingredients from. For example, although the unrefined organic shea butter is sourced from a UK supplier, it originates from a women's community project in Ghana.

No quibbles 60 days guarantee

We love to put big happy smiles on our customer's faces. We are confident that you will love our products. However, we understand that skincare is not always an exact science, and what works for one person, may not necessarily work for another. This is why we offer a 60 day guarantee. If you are not happy with your product, used or unused,  just send it back to us for a refund. 

Environmentally conscious

J Botanics is and will always be an environmentally conscious company. Except for one product (Strip Back Cleanse Oil), we currently use fully recyclable glass. Our Cleanse Oil is in fully recyclable PET plastic, and we will be phasing this out to glass in the not too distant future. We have made the conscious decision not to package our bottles and jars in outer packaging boxes, just for appeal. This reduces our carbon footprint. We will always source our high quality ingredients from suppliers we can trust and from suppliers who share the same moral values on sustainability. The eco marine algae extract that we use in our Age Defy Serums uses EcoCert approved ethanol to make an extraction of Cylindrotheca Fusiformis which is an oceanic marine algae. Because of the risk of pollution in the seas, the producer grows the micro algae in a purpose built eco facility. This not only guarantees purity of the algae but also means that the eco balance of the oceans are not disturbed by uncontrolled harvesting. The algae give off gases that are harvested to heat the facility and it is powered by solar panels to give a low carbon footprint.

© 2019 by J Botanics. 

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